
One of the best ways to promote your website is by writing
articles that you can post in e-zines, and sites that provide free
content to e-zine publishers. This will help you develop credibility
and, with time, build a solid customer base. There are a few things to
take into account to maximize the effectiveness of this sometimes
overlooked marketing technique:
- Your article should be short and to the
point. It must act as a free sample that entices your reader to go to
your website for more.
- To maximize its effectiveness, you should present it as a tip, a solution to a problem.
- Write in easy to understand “layman’s” terms.
- Whenever
possible, write from personal experience. People love to hear other
people’s experiences (how did they do it?). This approach also tends to
hold their attention longer.
- Be extra-careful to avoid spelling and grammatical errors. They will make you loose credibility.
- Don’t make your article sound like a sales pitch; offer honest, value-adding advice.
- Don’t include links to your affiliate programs in the body of your article. It will make your advice seem biased.
- Finally,
don’t forget the most important part: always include a resource box at
the end of your article. A resource box is a small paragraph (no longer
than six lines) with your name, the name of your business, a short
tagline, and that all-important link to your website. If your readers
like your article, they will follow your link and you will be getting
instant, high quality traffic to your site.
About the Author:
Mario Sanchez publishes
The Internet Digest, an online collection of web design and Internet marketing articles
and resources. You can freely reprint his weekly articles in your
website, ezine, newsletter or ebook.