It's a fact. While most link partners are scrupulously honest a few are little more than link scam artists. They'll take a link from you to them. Put up your link back. But then when you're not looking take yours down. They win. You lose. Now I'm not saying this happens a lot. But it does...

Editor's Pick in Web Promotion, October 2005
In this article you'll learn how important is it to build community websites rather than straightforward sales pitches.

Many major search engines (Google, Fast, Inktomi, MSN) now have the capability to index PDF files and return them in search results. If you are a Web site owner with PDF files on your site, this is good news...

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful gr...

Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!

Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know: What's in it for me? Why should I believe you? Why should I buy from you? They will answer t...

In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power." Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter. The afor...

Most Web sites with a large number of pages are developed using dynamic server-side Web technologies such as Hypertext PreProcessor (.php), Java Server Pages (.jsp), Active Server Pages (.asp), ColdFusion (.cfm) and Perl. These technologies provide programmers with the tools to build sites so that ...

In this article I show you how to select the best category when submitting to a web directory, to give your site every chance of achieving top rankings for th...

If you had to give up one meta tag, the meta keyword tag would be the one to give up. Now that we've covered the all-important title tag and meta description tag, it's time to move on to the very misunderstood and abused meta ...