
Why Good Design Sells: The Role of UX in Ecommerce Success
Even in its glittery 2004 form, ASOS nailed a few timeless UX principles. The discount banner in the center? The “bestsellers” column? And the safety banner at the bottom? These elements weren’t just decoration; they were conversion tools. The layout may feel outdated now, but the psychology behind it still holds up. That’s the magic of UX: when it’s done right, it transcends trends.
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