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More materials by author Larry Alton

Modern web design is striking to say the least. Designers today have countless tools and tricks to bring out the best of a certain brand and their website. The resulting design may be beautiful, but it might not have the result ecommerce websites are looking for. If you're aiming to design or repair a website in 2016, there are a few important things to avoid.
Social media has become a ubiquitous internet structure. It's no longer a separate entity, but it's woven itself into every aspect of the web. For businesses, creating a successful website means considering the impact of social media. Consumers are used to constant connectivity on every channel, and as a result, social media trends are influencing every website.
Most businesses can't thrive any more without a website. Even mom and pop shops that have been around for several decades are beginning to change with the times and adopt the use of a website to enhance their business. This is made possible because web design has never been easier, cheaper, or faster than it is right now, thanks to template-based website platforms.
As a web designer, one of the most challenging aspects of the job is staying fresh and creative. Let's review some of the top tips from those who've been there before.
Responsive is the current buzz word in web design, but is it really worth all the hype? Couldn't you simply have a separate site for mobile and desktop? You should do the research and recognize the benefits yourself before you decide to make your website responsive. Begin with these 12 excellent benefits of responsive web design.
For almost two decades, digital marketers and online businesses have relied on some fundamental assumptions about the Internet and online experience. Design, user experience, content, and SEO strategies all depended on these assumptions being true.
The traditional website, as we know it, is becoming obsolescent. As a result, web design as we know it is going to hit a complete dead end. Learn why and what you can do about it.
Beginning April 21, 2015, changes to Google's search algorithm will have a worldwide impact on sites not optimized for mobile, leaving those unprepared scrambling to implement mobile-friendly changes. Unless you want to gamble with Google, now is the time to check your site and make necessary changes.
Cross-browser testing is a critical step to take before a website goes live. Those who neglect this process risk high bounce rates, since some users might be unable to view or even navigate your web presence. There are many tools to help you with cross-browser testing. The following list includes free and freemium tools that you can use to ensure greater browser compatibility.
Website speed plays an essential role in overall website functionality. It's typically the first step in defining user experience. If a website's landing page has trouble loading, or if too many plugins cause sections of it to appear or function at a slower rate, that tends to give users a poor first impression, if it doesn't lose them altogether.