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More materials by author Larry Alton

Once you find a template you like, you can put together a professional-looking website for your blog or business in relatively short order. Thanks to the plethora of free and inexpensive website building tools available, website creation is highly accessible these days. But if you want your website to be successful, you’ll need some way to attract new people to it.
In early days of the internet, it was easy to scoop up one-name domains with strategic keywords. In today’s world, it’s hard to find a good two-word domain without spending a fortune. And if you’re like most people, you’re probably wondering, do domain names still matter? Why, yes – yes they do.
A domain name has the power to support your brand’s success when chosen intentionally. Unfortunately, a majority of desirable domain names are already taken. Many good domain names are for sale but come with hefty price tags. The following strategies will help you obtain a domain name that supports both your business and your budget.
You've seen those fancy landing pages - the ones with the static footers in black and gold, menus that stick to the top as you scroll down, and boxes that ask for your email address in exchange for a PDF goodie guide.
If you want to be successful in online marketing, you need some kind of content strategy. The straightforward, out-of-the-box approach to "content marketing" isn't always necessary, but at the very least, you'l need a website with unique, practical content that explains your business to new visitors and establishes your presence.
Ecommerce is a valuable and profitable opportunity for online entrepreneurs, and it isn't likely to fade away anytime soon. Consumers have fallen in love with the ability to shop for and order products online, and it's becoming easier and easier for entrepreneurs and craftspeople to create their own shops and start selling.
Whether you're using it as the main draw for an audience or as a peripheral component of your marketing campaign, your blog has the potential to be a major money-maker. It will bring you new traffic, improve your brand's reputation, secure you more conversions, and increase your customer retention - if you're blogging properly.
When it comes to developing a website, there are dozens of variables and considerations to bear in mind. You'll want a site with a functional and efficient technical structure, but at the same time a site with pleasing aesthetics. On the surface, these seem like two completely independent goals - with one, you'll be aiming to please search engines, and with the other, you'll try to please users - but there's significant overlap in the relationship between these two approaches.
In today's business world, there's a high demand for web designers who can create high converting landing pages. In other words, if you're skilled at designing landing pages that influence customers and push them through the conversion funnel, then you shouldn't have any trouble finding a job.
Human beings make decisions based on their senses all the time, especially when it comes to online purchases. Of those senses, sight is the biggest decision maker for most. For that reason, the colors you choose for your website design can have the most impact on turning your website visitors into customers.