The World of Color

How to pick your colors

As designers our job is to make others look good, whether our final piece is a logo or a packaging design for a breakfast cereal. No matte...

Color Theory

For a long time, now, there has been a problem that fledgling designers have run into on a constant basis. This problem seems insignificant to most, but in actuality it is quite possibly the most important factor in a design or piece of artwork. Yes, you guessed it...I'm talking about the issue of ...

The Use of Color in Movie Posters and Film Marketing

The Use of Color in Movie Posters and Film Marketing.If you'll take some time just to look at your collection of movies and study the cover art work, you'll start to notice several trends going on that you should be aware of as a designer. You'll begin to discover ..

Colors Convey Messages

Color is the most instantaneous and wonderful means for delivering and communicating messages and meanings to the intended audience. Muc.......

Color Theory 101

You may never think about color when you design. You may just think what looks good is what is good. Well think again, because it goes much deeper than that. This week I want to begin talking about color theory. Before I do, I want to stress that some of this is hard and true "Color Theory" as i...