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Your marketing team is at the core of what you can achieve and having the right individuals on board is pivotal. However, what if you find it hard to build your marketing team?! Worry no more, as we’ve come to your rescue. We’ve composed a list of tips which will help you carry out the hiring process and build a strong marketing team. So, you should opt for individuals who care about your customers not only the sales.
If a business is looking to make video content a major part of their online marketing campaign, they must have measurable metrics in place to gauge its success. There are several different metrics they should be looking at to determine the reach and effectiveness of their video content marketing.
Did you know that one of the fastest ways to boost your online reach is by guest posting? For many new brands, the biggest obstacle when starting out is getting people interested in their content. While having a strong social media marketing presence is a great way to start, the truth is that this and several other ‘go to’ methods take time to generate and sustain traffic to your site.
Digital marketing is a relatively new term coined in the business industry. As society grows into technology-fueled consumers, the way marketers reach them will continue to evolve to meet the needs of consumer target audiences.
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GIFs first popped up back in 1987, as a method of representing moving images. Three decades later, animated images are everywhere on social media. Though GIFs have been a major source of entertainment, they’re also a great medium to broadcast memorable advertisement messages. And if you’re on your way experimenting with animated ads, here are some best practices that will help you grow your campaign ROIs.
Who would have thought years ago that email would be one of the best ways to engage with leads and customers of your e-commerce site? Despite the available technology nowadays, emails manage to find itself dab smack in the middle of most marketing campaigns and strategies.
Social media is the digital king. Whether it is about individuals socializing or businesses using it as a marketing medium, social media platform have been playing a very prominent role in this day and age.
Over the 10th and 11th of April, Mark Zuckerberg, the CEO of Facebook, took to the stands and addressed concerns regarding its user's privacy. The most pressing issue pertains to the information that the social network has on its every user and the recent breach of that data by Cambridge Analytica, which, prompted the social platform to relook into the issue and to reassure its users that nothing like that would ever happen again.
In this digital day and age, it is imperative for small businesses to utilize the power of social media. Incorporating social media platforms in marketing strategies have enabled businesses to enhance their online presence and reach a larger number of audience.
Social media is dominating the online world as we know it. In 2018, social media has become more of a way of life than a sharing platform. If you want to run a successful website in this cyber age, you need to know how to use social media to your advantage. A lot of website designs incorporate some social media optimization in their strategy. This is a good move because it ensures you’re not only finding the right audience but also reaching further. Here are tips for optimizing your website fo...