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Digital marketing is a relatively new term coined in the business industry. As society grows into technology-fueled consumers, the way marketers reach them will continue to evolve to meet the needs of consumer target audiences.
GIFs first popped up back in 1987, as a method of representing moving images. Three decades later, animated images are everywhere on social media. Though GIFs have been a major source of entertainment, they’re also a great medium to broadcast memorable advertisement messages. And if you’re on your way experimenting with animated ads, here are some best practices that will help you grow your campaign ROIs.
Who would have thought years ago that email would be one of the best ways to engage with leads and customers of your e-commerce site? Despite the available technology nowadays, emails manage to find itself dab smack in the middle of most marketing campaigns and strategies.
Social media is the digital king. Whether it is about individuals socializing or businesses using it as a marketing medium, social media platform have been playing a very prominent role in this day and age.
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Over the 10th and 11th of April, Mark Zuckerberg, the CEO of Facebook, took to the stands and addressed concerns regarding its user's privacy. The most pressing issue pertains to the information that the social network has on its every user and the recent breach of that data by Cambridge Analytica, which, prompted the social platform to relook into the issue and to reassure its users that nothing like that would ever happen again.
In this digital day and age, it is imperative for small businesses to utilize the power of social media. Incorporating social media platforms in marketing strategies have enabled businesses to enhance their online presence and reach a larger number of audience.
Social media is dominating the online world as we know it. In 2018, social media has become more of a way of life than a sharing platform. If you want to run a successful website in this cyber age, you need to know how to use social media to your advantage. A lot of website designs incorporate some social media optimization in their strategy. This is a good move because it ensures you’re not only finding the right audience but also reaching further. Here are tips for optimizing your website fo...
To attract customers’ attention to the site is only half the battle. It is much more difficult to make them buy something or, at least, to bring about the necessary key action - the lead. We offer to your attention 5 ways that will certainly help to turn the site visitors into the clients.
To master the art of sales you need to look beyond enticing your potential customers to engage with your business, but know how to keep them moving through the sales funnel all the way to the payment. Many businesses get lost when it comes to the sales funnel. These businesses are able to generate leads, but they are unable to convert these potential customers into paying customers.
The world of marketing has changed as businesses have evolved and moved towards digital marketing of their products and services. In this world of technology, it is quite easy to dismiss the inherent value of promotional products by businesses. They are generally considered to be less effective as well as more expensive marketing method, which makes these products even more irrelevant. However, the reality is different than anticipated.