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  Web Design Basics (288 materials)
The web development business is a very competitive industry in which new start-ups crop up every week. In fact, most freelancers need to project a professional image as they run a tight ship early on. Given that most of the industry players are creatives and freelancers, there has been a perennial complaint about the lack of professionalism.
As web developers, we tend to get swept away in a wave of great ideas. We have the skills to implement these ideas, but often are lacking in one area: planning. Whether you run niche affiliate sites, AdSense blogs, or eCommerce stores, a well-implemented launch (or redesign) plan can mean the difference between a good website and a great one.
Web design is something that a lot of companies seek to incorporate into their venture but aren’t fully aware of the part said design plays. While not many know, web design can make the difference between a successful marketing campaign and one that is at best lackluster in results.
Almost all businesses now have a website. Most business will have two segments of their websites and both will be designed specifically for certain people. The frontend is generally designed for consumers, who wish to learn more about the company’s products and services.
When you have a company, you work to establish a brand. Your brand is your identity, it is the look and feel of your business, the reputation your business has in the eyes of your customers and competitors. It's what helps you stand out from others in your niche. Your brand includes things like your logo, slogan, colours, style, product line, etc.
n today’s era of Digital Marketing, having a strategy isn’t just about charts, figures, estimates, and using applications to track the page rank. With several providers providing affordable digital marketing services today, all these metrics help you in judging how well your site is doing (or not doing, for that matter).
Web designers are a dime a dozen nowadays. It seems that everybody with some basic knowledge of WordPress and HTP can improvise themselves as web designers and set up shop. However, setting up a good website demands expertise, knowledge of the most recent technologies and a certain level of professionalism. In this article, we’re going to give you some clear signs that you should ditch the designer you’re working with right away.
Many e-commerce companies often optimise their website design for search or engagement. But what do we specifically do to prevent shopping cart abandonment?
Many people don't realize that responsive design is an important ranking factor. In layman's terms, a responsive design is when a website’s pages reformat themselves depending on the device the user is viewing it from. Responsive design is often considered the future of online marketing.
SE0 is the language of every site owner, webmaster, content marketer, copywriter and every online marketer. While some may argue that it isn’t their core function, web designers must always consider the likelihood of their designs to impact search positively. SEO must be incorporated into every designer’s web portfolio.