Let's face it: Effective and good hosting is exceptionally vital to any website. After all, it is the basis of your web site. Just think of it this way: If your web site experiences server downtime, it will have dreadful consequences. Your business and brand could well suffer irremediable damage, which is very costly if you've been painstakingly building your brand for a number of years! If you're a professional who's serious about his website, then you must ensure it's in good hands.