The first you open 2 pictures below:
Use pentool (P) to get the model out of background. Then put the model layer over the sky layer as show below
Select model layer then press Ctrl+B to open Color Balance, set properties like this:
Go to Filter/Render/Lighting Effects
Now duplicate the model layer, set "layer copy" to Screen 100%.
Apply this texture to your work then press Ctrl+B, set properties:
Change blend mode to Screen and you will have:
Continue to apply this texture to the model then press Ctrl+B:
Set this texture to Overlay 100% and you have:
Use eraser tool (E) to erase some parts of texture around the model. Now the model looks lighter.
Now add any text you want, set that text to Overlay 100%.
Choose Horizontal Type Tool (T), on the option bar, you choose wrap text tool.
You've done. This is my final result.
Click to enlarge