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On many sites, it's impossible to lead visitors straight to your primary goal on the home page. Getting visitors to take your most-desired action often means you have to use your home page to channel them down a certain path...
read moreHow do I find the information you are asking for? Sometimes, you will have to ask visitors for information for which they don't immediately know the answer. For example, if they are looking for replacement parts for a widget, you may have to ask what model of widget they own...
read moreA few weeks ago, I received a question from a WebProNews reader. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
read more"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase...
read moreNot all links are created equal. While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme.
read moreIf you take a look at the marketing materials of most Fortune 500 companies, you'll notice that they all have one thing in common: within each one, all of the company's marketing materials are similar in their appearance. There are elements of consistency that carry over between the company's ...
read moreOn many sites, drop-down menus aren't a significant part of the design. However, they appear often enough that they deserve some attention. So exactly how should they be used? For an example of the kind of drop-down menus I'm referring to, check out the four menus at the top of this site: Logor...
read moreSometimes it's ok to use uppercase. Capital letters can add a touch of class to the apperance of your page. However, they should be used very sparingly. There are three reasons why you should avoid them in most cases: 1. It is hard for the human eye to recognize words in all caps. This is becaus...
read moreIf you have a website, it needs to grab attention. You have to catch a visitor's interest and make him or her want to delve into your site. Otherwise, the site won't do you much good, no matter how much traffic you're getting. If visitors land on a page that is visually uninteresting, you will...
read moreWhen it comes to web development, there is a fine line between worrying too much about details and not worrying about them enough. For many people, it's easy to obsess over minor issues. They get caught up in making their site "perfect," even though the details under consideration don't make ...
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