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The difference between a sloppy layout with a homemade appearance and a neat, professional layout is often found in one principle: alignment. Solid alignment can transform the appearance of a design from unfocused clutter to stunning order. Your use of alignment can make the difference between wheth...
read moreDesigning a website without intentional and effective white (or blank) space is like throwing your dinner into the blender and then drinking it through a straw. Pretty unappetizing. Otherwise-good food is ruined because you're not able to appreciate each taste and texture. In the same way, it's...
read moreNavigation must be simple. Since it's the backbone of your site, it's imperative that visitors be able to understand it. Here are two tips on how to make simplicity a reality in your site: 1. Your link titles need to be understandable. Visitors need to know exactly what link to click on for t...
read moreOn your own website, it's obvious to you what your company does and what your site is all about. However, the odds are high that your visitors won't automatically know that information the first time they come to your site. It's up to you to sum things up for your visitors so they can immediat...
read moreA few weeks ago, I received a question from a reader who saw one of my articles. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
read moreWhen visitors first come to your site, it's important for you to anticipate how they are approaching your site. Are your visitors thinking from the perspective of a general need, or are they looking for a specific solution? Here's the difference: Someone who is thinking in terms of a need k...
read moreIf you want a truly successful site, it's imperative that you learn to anticipate how your visitors operate. After all, your site is dependent on how your customers think, not how you think. What does this mean in a practical sense? For starters, it means you must learn how your visitors think a...
read moreEffective navigation stands out. It's clear, obvious, and highly visible. You'll need to have a clear section of the page designated for navigation--one that a visitor will immediately recognize as the navigation area when he arrives at the site. Navigation should not necessarily be the prime f...
read moreOne of the single most important aspects of effective navigation is consistency. Why? There's a simple reason.
read moreEffective navigation stands out. It's clear, obvious, and highly visible.
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