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Have you ever looked at a web site that wasn't quite right? Perhaps the content didn't fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site that just won't load in your browser, yet your colleagues can see it perfectly?
read moreThose of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002. It’s time to take a look at that article and the grand predictions I made for the search industry to determine whether ...
read moreOne of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! As I’m always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at ...
read moreI never read banner ads. That's why I was surprised to find myself clicking on a banner the other day. The ad intrigued me because it offered to fulfil a pressing need I had. Over the years, I had developed what I thought was a fairly slick proposal template for my search engine optimization b...
read moreLast year I discovered a terrific new business tool and I was so thrilled with its potential that I wrote a review article about it to share my discovery with others. The product was Proposal Kit. My review was called Close the Sale With Proposal Kit and Iâ??ve had a lot of feedback from readers o...
read moreSearch engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and submit. Then, as more and more webmasters started to catch on to META Tags, it became m...
read moreI've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEOs pick and choose their own clients. Good SEOs can spot a tire kicker from a mile off...
read moreHow many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being rei...
read moreOnce your site has been submitted to search engines and directories, you must be patient! Keep in mind that search engines can take anywhere between one and 12 weeks to list your site, so you may not notice ranking improvements for a few weeks. Below is a table of approximate indexing times for t...
read moreHaving been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of these sites were optimized by persons just startin...
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