Web Design Basics
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More materials by author Larry Alton
If you want to be successful in online marketing, you need some kind of content strategy. The straightforward, out-of-the-box approach to "content marketing" isn't always necessary, but at the very least, you'l need a website with unique, practical content that explains your business to new visitors and establishes your presence.
Ecommerce is a valuable and profitable opportunity for online entrepreneurs, and it isn't likely to fade away anytime soon. Consumers have fallen in love with the ability to shop for and order products online, and it's becoming easier and easier for entrepreneurs and craftspeople to create their own shops and start selling.
Whether you're using it as the main draw for an audience or as a peripheral component of your marketing campaign, your blog has the potential to be a major money-maker. It will bring you new traffic, improve your brand's reputation, secure you more conversions, and increase your customer retention - if you're blogging properly.
When it comes to developing a website, there are dozens of variables and considerations to bear in mind. You'll want a site with a functional and efficient technical structure, but at the same time a site with pleasing aesthetics. On the surface, these seem like two completely independent goals - with one, you'll be aiming to please search engines, and with the other, you'll try to please users - but there's significant overlap in the relationship between these two approaches.
In today's business world, there's a high demand for web designers who can create high converting landing pages. In other words, if you're skilled at designing landing pages that influence customers and push them through the conversion funnel, then you shouldn't have any trouble finding a job.
Human beings make decisions based on their senses all the time, especially when it comes to online purchases. Of those senses, sight is the biggest decision maker for most. For that reason, the colors you choose for your website design can have the most impact on turning your website visitors into customers.
Everyone knows that to build and maintain a successful web presence, you have to keep up with the latest trends. Hamburger menus, infinite scroll, videos playing in the background - there are hundreds of articles covering these types of trends, and why you should supposedly be implementing them, but there isn't much content that describes how or why these trends emerge in the first place.
As designers, we're accustomed to conceptualizing websites in terms of design structure - wireframes, whitespace, code, navigation, and so on - as well as in terms of content management. But before a design project can even reach that point, you and your team must create a project plan.
Modern web design is striking to say the least. Designers today have countless tools and tricks to bring out the best of a certain brand and their website. The resulting design may be beautiful, but it might not have the result ecommerce websites are looking for. If you're aiming to design or repair a website in 2016, there are a few important things to avoid.