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More materials by author Vitaliy Kolos

Experts of a web design company Columbus say that an optimized website results in rich user experience. It is reflected in the improved financial bottom line of your business.
This article will be useful for those who are planning to hire a web designer or web design company, already working with such a company or himself is a representative of the profession. We will list 10 grossest errors of the web-designer on which it is possible to calculate quickly the expert of low level.
Interested in working as a web designer? In this article we've broken down exactly what a web designer actually does, plus the qualifications and skills you’ll need in order to land your dream job.
LinkedIn is the Facebook for corporates, and slowly it's become one of the biggest titans of social media. To add, it's got a user base that, on average, earns a higher income than other social media platforms.
Starting a new website or blog can be an extremely fun and exciting time if it's your first attempt. However, it can also be extremely confusing and frustrating if you aren’t sure what tools and solutions to use during the creation and promotion process.
Marketers who use YouTube for their businesses are often in the search of strategies to increase the views of their videos. Indeed, generating a decent number of views for your videos is something that you should try to achieve in this social media platform. After all, what is the point of uploading a video if nobody watches it?
If you're just getting into Web Accessibility, well, you’ll be glad to know you are ahead of the curve. According to its annual accessibility analysis of the top one million home pages, WebAIM found that 98.1% of home pages had detectable WCAG 2 failures. But don’t take any consolation in the fact that the vast majority of websites don’t provide adequate accessibility - making your website accessible to people with disabilities is both a legal requirement and the decent thing to do.
Yelp plays an integral part when it comes to upholding your business reputation. As a matter of fact, most business owners are surprised when they experience the consequences of one negative Yelp review. The business suffers, sales slow, and customers retreat.
Customer engagement is an essential metric for any online brand. According to one study by Gallup, fully engaged customers represent a 23 percent higher share in profitability, revenue, and relationship growth. In addition, 86 percent of buyers are willing to pay more if it means a better customer experience. These two stats are just some of the many data points that demonstrate the importance of engaging your customers.
Leading global stats portal, Statista published an in-depth report detailing the importance of social media in e-commerce. The fusion of these two disciplines is known as social commerce, and it's driving online sales like never before. Effective use of social media to promote, buy and sell products and services is having an outsized impact on global commercial activity. Digital technology in the form of top-tier social media platforms and e-commerce sites provides near unlimited coverage for co...