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More materials by author Vitaliy Kolos

Businesses are going digital these days. Services and products are offered online to maximize sales and reach target audiences located all over the world. Hiring a web designer is one misconception that happens when a business owner is ready to dominate the World Wide Web.
How do you make your site faster than Google's, faster than Amazon's? Do you have $250,000 to spend on website design? How about an in-house website designer at $100K per year? Your site needs to be faster than your competition's. Faster on mobile and quicker for desktop users too. But you don't have the budget of a small country to achieve that speed.
When you make your living as a web designer, it's easy to think that's the only type of design you'll ever have to deal with. There's even a bit of rivalry between web designers and print designers. But the truth is, print designers can actually teach you a thing or two.
Some business owners will tell you that flyers do not work anymore and that the future of promoting a business is online. While we definitely cannot deny the fact that online promotion is in many cases much more effective than anything you do in the real world, tried and tested marketing methods still need to be considered.
Generating buzz isn't as easy as you might think in a world filled with smartphones, social media and 24/7 cable news. There's a lot of information, promotion and just plain old weird stuff competing for your customer's attention. It might be tempting to just jump into the fray and start posting, sharing and blabbering on about anything and everything your customers might enjoy.
Hosting big brands is no small feat. Companies like Disney, Visa, and Comcast attract boatloads of visitors to their websites every day, and this opens up a world of site speed and security issues. As brands become more and more popular, they creep closer to a tipping point where their teams don't have the resources or knowledge to properly care for their sites anymore.
Picking the right domain name is very important. The name embodies your business on the internet. Making your choice requires deep thought and strategic consideration.
A businessman based in Auckland is selling his prime domain name, shopping.co.nz, and several related domain names, which he believes could fetch him up to $10 million.
In the early days of the Internet, when a popular domain name passed its expiry date and the owner didn't re-register it, there was a mad rush by domainers to register the domain as quickly as possible.
The plethora of tools available today means that it is easier than ever to create a website. This has led to a rise in the number of web design "firms", as well as a rise in the number of people going the DIY website route.