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More materials by author Vitaliy Kolos

Digital merchandising is the process of displaying your products on your website in a way that's most appealing to visitors. Just as you'd notice how products are arranged in a brick and mortar store, the same display techniques can be applied to digital curation, too.
When I was starting out in business I had a sit down talk with a big video production company - during the conversation the owner of the company mentioned something - almost off hand. "Look, when a client comes in - we charge them a certain amount - of course if they’re a bigger client - we charge them more."
Designing a website, even when given the structured steps offered by popular website builders, isn’t always easy. Often, it requires a trial and error approach, with flaws only becoming apparent later on. Usually, those can be tweaked or removed, but many sites businesses ignore basic design flaws – even when the consensus tells them it turns off readers and potential customers.
One of the surefire ways to drive visitors away from your website is to use cluttered and intrusive design elements that negatively affect user experience. Pop-ups are notorious for looking spammy and causing frustration to users.
If you love computers and have strong technical skills but also possess an artistic side and a great eye for visuals, web design could be the perfect field for you to bring those interests together. What once started out as an industry for techies and nerds is now a way of life and one of the most lucrative industries for anyone willing to put in the time and effort.
Most of us think that we have a pretty good idea of what the word “free” means. But when it comes to software, it seems that there are no rules. Software and services that are apparently free are often anything but, to the point where many people are wondering if free software is even sustainable.
E-books are providing an alternative for individuals who want their masterpieces published. Nowadays, the need for book agents and sending manuscripts to publishing houses have evolved into the digital world. With just the click of a button, you can access a wide array of digital publishers, ready to turn your manuscript into the next big thing.
The ultimate goal of every landing page is to have as many conversions as possible. Your conversion rates will depend on a number of factors, which is a double-edged sword. On the one hand, there is a lot to keep in mind, but on the other, there are also many ways you can improve your conversion rates.
Once upon a time, web designers mostly had to be concerned about aesthetics and functionality. Now, with so much emphasis being placed on UX and content quality in marketing and Google search metrics, there's another consideration for web developers: marketing in design.
Home improvement companies need constant projects to keep their business afloat. But attracting customers to this business can get tricky as there are many companies out there doing the same and the competition could be tough.