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More materials by author Vitaliy Kolos

When looking at a site there are a lot of little details that make the site that much more professional, and one of the best ones – and ones that does not get as much fanfare as it should – is favicon. Favicon is the simple, easy way to identify your site without having to look on the address bar or other areas of the site that are larger, and more onerous. The favicon is a really simple tool, especially if you have several browser tabs open.
The rise of gaming popularity has meant that more and more games are being produced every day. From online multiplayers to easy click-and-play phone features, there are so many different options for both amateurs and experienced players to try out
There is no shortage of tips and tricks online about how incorporate aspects of digital marketing into your landing page or ecommerce site. But you can only lead visitors so far into the sales funnel. At some point, they have to take some action themselves, whether it is to buy a product, subscribe to a newsletter or simply request more details.
In our day and age, it seems like everyone knows how to create a website and even if they don't, they still have a lot of opinions on it and are more than willing to share them. Maybe that's why the internet is packed with so many websites that look and perform poorly. It's become clear that as a business, if you're not online, you don't exist. But what's the point of having an online presence if it doesn’t bring you any benefit?
The world of online marketing is constantly evolving and it changes every year. The strategies that might have worked just a few years ago are now outdated, and that’s why you always need to keep up with the times. If you don’t, your business will ultimately fail.
The type of user experience you offer will determine whether online visitors will spend more time on your website and eventually take action. Businesses that fail to meet the expectations of their users will likely lose them to competitors and ultimately lose sales.
Technology around us is changing at a breath-taking pace. The most prominent paradigm of this is the way we shop or surf the net. From ordering our daily needs, groceries, food, clothes, essential services, cabs, booking flights to almost everything. You name the need, and there are already several applications available on the internet that address it.
When you're trying to improve the user experience at your website, you follow all kinds of tips. You provide various features that are supposed to make browsing easier. You include calls to action and social media buttons. You include visually distinct elements, so your visitors won't get bored.
Wordpress is the most popular CMS platform out there, but that doesn’t necessarily mean it’s the best. Obviously, the platform has tapped into something that speaks to webmasters at large. However, its practicality for each individual will depend on their own specific use-case. If you’re wondering if Wordpress is right for you, look no further.
Almost every year, there's a new inclusion to search engine optimization (SEO). Some additions are novel, while some have existed for years but are frequently polished. But amidst all these surging techniques, the initial forms of SEO were too vague and marketers were prone to using shifty techniques to acquire higher rankings