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More materials by author Vitaliy Kolos

Logo designs all start the same way. Your web design client asks if you can update their brand logo "while you're at it," and you agree because you want to keep them happy. Two weeks later, you're up to your chin in logo concepts that just aren't working.
Have you recently started your own small business? Do you own an existing small business? Have you been weighing the pros and cons of designing a website for the business?
With growth on the internet booming like it never has before, there has been a flood of rookie website owners that have experienced a number of issues in recent times.
Nowadays, online businesses are rapidly expanding on the internet. Many traditional businesses are going online so that they can easily reach out to their target audience. In fact, a business website is the core of your successful online business. Therefore, it is important for an online business to have a website.
For any web designer or blogger today, one of the hardest parts of setting up a blog is knowing what matters. While a few years ago you could get by with basic visuals and keyword stuffing, it's become a little more professional these days.
Building trust while running a B2B business is critical: each visitor that comes to your website is a potential client that can bring in huge earnings. The page should grab your viewers attention and persuade them to achieve a goal: whether itâ??s to read a blog post, submit contact details, or make a purchase.
There is no doubt about it, relevant and genuine client testimonials are an excellent means of garnering attention for your brand or organisation. It's a great idea to have a testimonials section on your website, as long as you make sure you can collect testimonials to place on it. Do not forget that testimonials only work really well if they are genuine.
Every artist, whether they like to admit it or not, is inspired by others around them. Musicians, filmmakers, painters ... all look to either their own contemporaries or those who've come before them. Even if it's to think that they can do a better job of things, web designers looking to others as their muse is completely accepted in this day and age; you're really only shooting yourself in the foot if you refuse to see anyone else's work.
We all want to be original nowadays, especially when creating a personal or business website. Nevertheless, because WordPress has to maintain an "easy to use for everyone" interface, using this platform to create a site can sometimes result in something generic and simply unexciting to look at. There are, however, ways to avoid this.
If you are a small business owner, you need a website to remain competitive in the digital landscape. As more people use search engines and other channels, a website often serves as the first point of contact that prospects have with your business. Not having one only makes it harder for your audience to find your products or services.