SEARCH
  Search

More materials by author Vitaliy Kolos

The best marketing tool business owners in the 21st century have is a website. Having a functional and appealing website is a great way for you to showcase the services and products your company has to offer. Keeping up with the trends in the world of internet marketing is essential when trying to keep your competitive edge.
eCommerce is a competitive industry, so shaping your website to suit your customers’ needs is key to getting and keeping business. Here’s an overview of what your site should include to give your customers’ what they need, want and expect.
In today’s digital age where people depend on the internet for most of their information and communication needs, online presence and brand awareness go hand in hand. In fact, marketing experts agree that building a strong online brand is tantamount to making a good first impression with your customers. In other words, your brand represents you when you are not directly available.
If you intend to start an online business, choosing between a dedicated and a shared web hosting plan is one of the key decisions you are going to make. It is not an easy choice because you first have to compare each plan against your current and future business needs before arriving at the right choice. A dedicated hosting plan is where you only have your website hosted on a server. On the other hand with a shared hosting plan, you are sharing a single server with others.
Working in the field of marketing will eventually require you to understand how images and qualitative designs work to gain the attention of potential customers. Yet, learning about what composition and visuals mean by reading a few articles won’t change the way you are perceiving this topic. As a marketer, you might have to be able to juggle between what marketing actually means and what the small details are when it comes to combining visual designs so a potential client will be convinced to...
Web designers are continually challenging one another when it comes to creating the most enticing, visually appealing, and immersive online games experience. Believe it or not, the gaming aficionado is equally interested in the web designer’s pedigree as he or she is in the game itself. The history of the video game enterprise, the adeptness of the creative team, and the inspirational value of engaging online games are paramount.
The internet is a forest of information, goods and services. There is fierce competition between companies to appear on the first page of search engines, to increase their visibility. The higher the rank a website achieves in the search results, the more traffic is generated into the website. For an e-commerce site, this translates to more sales, and for sites that purely post content it increases advertising revenue.
Building an online presence takes more than just designing a business website and social media pages. You will also have to find a way to gain more visibility to stand out from the competition. Bloggers are now viewed by many consumers as honest voices who will speak the truth about products they have tried. Many buyers seek reviews by bloggers before deciding to purchase items. Engaging in blogger outreach can go a long way in building credibility and trust among potential clients.
One of the most difficult parts of running a quality blog today is making sure it appeals visually. While in the past we used to be able to get by with reams and reams of text, today people want a bit more visual appeal. It’s the difference in getting the full article read and understood, or left as a partially digested piece that never delivers.
No matter how much you love what you do, chances are, you are still doing it because someone is paying you to. Those in web design may have a great passion for it, but passion will only get you so far in the real world.