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There is no shortage of tips and tricks online about how incorporate aspects of digital marketing into your landing page or ecommerce site. But you can only lead visitors so far into the sales funnel. At some point, they have to take some action themselves, whether it is to buy a product, subscribe to a newsletter or simply request more details.
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When you're trying to improve the user experience at your website, you follow all kinds of tips. You provide various features that are supposed to make browsing easier. You include calls to action and social media buttons. You include visually distinct elements, so your visitors won't get bored.
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When starting a website, whether it's to launch your new business or to host a blog, choosing the right logo is a multi-step process. It isn't merely about choosing something that you think is aesthetically pleasing. Usually, especially for big-name brands, a lot of thought goes into creating a logo. Factors such as the color and font are critical, especially with the many logos already in existence.
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You've created a beautiful website for your business. It has everything it needs to convince users that your brand is the top choice.
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A good logo is important for a business because it is going to give the first impression to the customer. A logo can convey the values of a company, tell a story, and can even help people trust your brand. If you have a logo that doesn’t convey the right message to a potential customer, then it is putting the business at a disadvantage. A simple thing like a logo can make a customer choose your competition instead of you.
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Far and away, the most valuable strength or characteristic that you can have, regardless of whether your business is online or offline or somewhere in between, is versatility. The market moves quickly, and you need to be able to adapt to new market trends and conditions all the time.
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For brands that do most of their business offline – like dentists, real estate agents and brick-and-mortar shops – maintaining a consistent online and offline presence can be a challenge. To build a strong brand, it’s important to maintain consistency across all digital and offline channels.
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It's estimated that in 2020, there will be over 2 billion online shoppers worldwide. That's a staggering increase over the last decade and a trend that is set to continue for years to come, as more people gain access to sell and buy online.
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The end of the year is coming with excellent events: the famous Black Friday and Cyber Monday. In this period, there are tons of hugely discounted web tools and services for web designers and developers, being a pleasure to browse the internet and look for what to buy. You can save tons of money for a huge part of your 2020 projects, you only need to spend 1-2 hours on the internet.
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The most common website goals revolve around getting more conversions. You might want more people to sign up for your newsletter, more contact form submissions, more social media shares, or more sales. Whatever that conversion goal is, a well-designed website will make all the difference.
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