The e-commerce industry is a tough nut to crack as there is so much to consider to ensure any online store is a success. Competition is high in all industries when it comes to selling online and the only chance of surviving is to make sure your store offers a much better experience than your competition. If you are looking for ways that will help you do exactly that, consider the below steps to make sure your store stays ahead of its competitors.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser

Creating a website that has a design which is keeping up with the times and is to the convenience of all those who use it is no longer optional in this world. The designs that are trending lately are much different from what they used to be just a couple of years ago. Popular websites are being updated every now and then.

James Kalback wrote an article way back in 2002 when he started working on his first website built with responsive designing. Although his very first attempt was written off as nothing more than a failure, yet since then responsive design became one of the most vital practices in the era of the modern designing industry.

The web development business is a very competitive industry in which new start-ups crop up every week. In fact, most freelancers need to project a professional image as they run a tight ship early on. Given that most of the industry players are creatives and freelancers, there has been a perennial complaint about the lack of professionalism.

As web developers, we tend to get swept away in a wave of great ideas. We have the skills to implement these ideas, but often are lacking in one area: planning. Whether you run niche affiliate sites, AdSense blogs, or eCommerce stores, a well-implemented launch (or redesign) plan can mean the difference between a good website and a great one.

Web design is something that a lot of companies seek to incorporate into their venture but aren’t fully aware of the part said design plays. While not many know, web design can make the difference between a successful marketing campaign and one that is at best lackluster in results.

Almost all businesses now have a website. Most business will have two segments of their websites and both will be designed specifically for certain people. The frontend is generally designed for consumers, who wish to learn more about the company’s products and services.

When you have a company, you work to establish a brand. Your brand is your identity, it is the look and feel of your business, the reputation your business has in the eyes of your customers and competitors. It's what helps you stand out from others in your niche. Your brand includes things like your logo, slogan, colours, style, product line, etc.

n today’s era of Digital Marketing, having a strategy isn’t just about charts, figures, estimates, and using applications to track the page rank. With several providers providing affordable digital marketing services today, all these metrics help you in judging how well your site is doing (or not doing, for that matter).