When you have a company, you work to establish a brand. Your brand is your identity, it is the look and feel of your business, the reputation your business has in the eyes of your customers and competitors. It's what helps you stand out from others in your niche. Your brand includes things like your logo, slogan, colours, style, product line, etc.

n today’s era of Digital Marketing, having a strategy isn’t just about charts, figures, estimates, and using applications to track the page rank. With several providers providing affordable digital marketing services today, all these metrics help you in judging how well your site is doing (or not doing, for that matter).

Web designers are a dime a dozen nowadays. It seems that everybody with some basic knowledge of WordPress and HTP can improvise themselves as web designers and set up shop. However, setting up a good website demands expertise, knowledge of the most recent technologies and a certain level of professionalism. In this article, we’re going to give you some clear signs that you should ditch the designer you’re working with right away.

Many e-commerce companies often optimise their website design for search or engagement. But what do we specifically do to prevent shopping cart abandonment?

Many people don't realize that responsive design is an important ranking factor. In layman's terms, a responsive design is when a website’s pages reformat themselves depending on the device the user is viewing it from. Responsive design is often considered the future of online marketing.

SE0 is the language of every site owner, webmaster, content marketer, copywriter and every online marketer. While some may argue that it isn’t their core function, web designers must always consider the likelihood of their designs to impact search positively. SEO must be incorporated into every designer’s web portfolio.

Keeping up with the web design trends of 2017 keeps your website looking fresh instead of dated. Current trends in web design include moving elements, bold typography, and original artwork. If you’re thinking about adding some trendy elements to your website, here are five of the most popular to consider.

Websites are an essential part of doing business in the modern world. Sadly though, many websites out there are missing five fundamental rules that will dramatically improve the user experience and website conversions.

While writing a blog, there are certain things you would like to consider. This will help you in bringing up the most effective content for users. Read below and note tips.

If you're launching a new website, the most important thing you need is to drive people to visit your site. Now how exactly do you do that?