eCommerce is a competitive industry, so shaping your website to suit your customers’ needs is key to getting and keeping business. Here’s an overview of what your site should include to give your customers’ what they need, want and expect.

Web design is a constantly evolving field. As consumer needs change, as tests evolve, as technology advances, we in the web design and development industry are pushing ourselves to meet and exceed new needs, adapt, and deliver new experiences for clients and end-users.

Working in the field of marketing will eventually require you to understand how images and qualitative designs work to gain the attention of potential customers. Yet, learning about what composition and visuals mean by reading a few articles won’t change the way you are perceiving this topic. As a marketer, you might have to be able to juggle between what marketing actually means and what the small details are when it comes to combining visual designs so a potential client will be convinced to...

Are you an amateur designer or a student of designing who is all set to dig into your first-ever designing project? If mobile designing has been assigned as your first venture, you’ve clicked on the right post as we’ll share with you few things that you need to keep in mind while adjusting designing for different platforms, especially for mobile phones.

When designing the homepage for a business or organization's website, the designer must remember the basic principles of website design. The website is the product or service's "front window." It must present the business's main message clearly and succinctly so that the site visitor will be able and motivated to enter the site so that he can continue investigating.

The meanings of colours to viewers have been recognized from those 35,000 years old cave paintings to modern signs on traffic posts universal all around the world. Some colours have a predefined connotation, and can hardly escape it like red for warning or love, but there are also the varieties of shades and tones which don't fall under any specific designation and can be used to attract or dissuade people.

Choosing the right WordPress theme is no easy task. With such an array of choice in the marketplace it can appear quite overwhelming. Thankfully, there are a few standouts; themes which have risen above the mountain top with a glowing reputation. Two such candidates for the ultimate WordPress theme are Avada and GeneratePress. We decided to put each to the test to see what makes them so special.

So you've taken the plunge and started your own business. How scared are you? You're probably most concerned about the financial aspect. Will you meet your planned budget? If you're starting out you may not have much capital to fall back on. This makes it difficult to grow your business as fast as you want.

Web design is an ever-changing field, but some trends come and turn the Internet on its head – particularly in the user interface department. Some emerging trends in 2017 may prove to be transformational for the industry and will continue into 2018.

Your users have seen your page, your products or services and everything in between. So, what now? Yes, content creation is only the start. You need to convince users to "Buy Now," "Click Here" or "Download" for them to convert.