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May 24, 2024 in Color Theory

Color Psychology in WordPress Design

Color psychology is a fascinating field that delves into different colors' emotional and psychological effects on human behavior. In the context of WordPress design, incorporating color psychology principles can significantly enhance the user experience and drive desired actions. Whether it's encouraging users to make a purchase, subscribe to a newsletter, or simply explore your website further, the strategic use of color can make all the difference.

Sep 15, 2021 in Web Design Principles

How to choose the right colors for your brand

A strong visual brand identity is a driving force of potential success. Company colors can help you introduce yourself, stand out from the crowd, and become recognizable. You can always hire a designer or marketing specialist to craft a color concept. But you can also check out the best design bundle deals that will help you do this job on your own.

Apr 09, 2020 in Site Maintenance

Why Color Combinations are an Important Part of Your Logo Design

To be worth your investment in both time and money a logo has to be a magnet, attracting clients to your business like bees to a honey pot.

Oct 11, 2017 in Miscellaneous

8 Reasons Why Color Matters in Your Logo Design

How do you judge a product when you’re out shopping? Do you realize that designs and colors determine whether you’ll take a product home with you?

Jul 06, 2016 in Color Theory

5 Color Choices You Absolutely Must Avoid When Designing for the Web

The Web is becoming more visual all the time. Good content remains king, but that content had better be wrapped in an appealing visual package in order to stand out.

Apr 24, 2015 in Color Theory

Blow Up Your Website Conversions Using Color

Human beings make decisions based on their senses all the time, especially when it comes to online purchases. Of those senses, sight is the biggest decision maker for most. For that reason, the colors you choose for your website design can have the most impact on turning your website visitors into customers.

Oct 15, 2014 in Web Design Principles

A Web Designer's Guide To Color

Websites are obviously an extremely visual way of communicating with people, and color plays a very large part in that communication process. The guide we've put together here will lead you on a journey of discovery through color, and what it means for your web design efforts. Enjoy!

Feb 10, 2014 in Color Theory

10 Free Color Tools

Design is all about colors. Seemingly, it's very easy to choose colors that go well together. However, after a while you get stuck and it becomes so difficult to find a color that matches the other colors you have so carefully picked. In such cases color tools are of great help.

Nov 01, 2025 in Site Maintenance

The Smart Business Owner’s Guide To A Website That Pulls Its Own Weight

If your website feels more like another full-time job than a digital asset, you’re not alone. Many business owners spend countless hours trying to tweak, fix, and force their sites to do what they were designed to do automatically—attract, engage, and convert. The truth is, a website should be the hardest-working member of your team, not a needy intern that constantly asks for direction. The key is shifting your mindset from maintenance to momentum. When your site is built right, it runs lik...

Oct 20, 2025 in Web Design Basics

Beyond Metrics: Why Web Designers Should Track Team OKRs, Not Just Website KPIs

Ask any web designer how they measure success, and you’ll likely hear the usual suspects: bounce rate, session time, conversion percentage. Those numbers matter - but they don’t tell the whole story. They show what happened, not why. They measure users, not teams. And that’s the quiet problem in modern design: creative teams are chasing metrics they don’t control, instead of aligning around goals they can actually move.

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