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SEO remains a favorite acronym on the internet today. It's unusual for aspiring and current digital marketers, bloggers and content writers to go a day without coming across or having to use SEO, which is short for Search Engine Optimization. In layman's language, Search Engine Optimization refers to boosting a website by inserting frequently searched keywords or key phrases to enable content rank as high as possible on search engines.
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Logos are the cornerstone of every business, and every business website needs a logo. Statistics show that it takes 10 seconds to form an opinion on a logo and 5 – 7 views to recognize the logo. The first impression your logo makes must be a lasting one.
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Want to keep customers in the long term? These post purchase marketing strategies help improve retention and loyalty while turbo-boosting the customer journey
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Social media is the digital king. Whether it is about individuals socializing or businesses using it as a marketing medium, social media platform have been playing a very prominent role in this day and age.
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When it comes to web design, the only constant is change. Much like fashion, website design is also governed by trends that often have nothing to do with the content and the functioning of websites. One of the more recent trends that seems to gain a lot of traction lately is one-page - or pageless - design.
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Over the 10th and 11th of April, Mark Zuckerberg, the CEO of Facebook, took to the stands and addressed concerns regarding its user's privacy. The most pressing issue pertains to the information that the social network has on its every user and the recent breach of that data by Cambridge Analytica, which, prompted the social platform to relook into the issue and to reassure its users that nothing like that would ever happen again.
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When people think about freelancing, they often think of working on your laptop by the beach, sipping tropical cocktails. But freelancing isn’t easy. There’s the job you are paid to do… And then there is managing your online presence, marketing, bookkeeping, and more. How can you juggle it all without burning out?
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A well-made ad will capture your attention, even if it’s for a brand you didn’t think appealed to you. That’s because the people behind these ads understand what consumers like – ads that are bold, easy to grasp, and memorable.
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The internet has changed how many things were done traditionally. It is driving business, networking, entertainment and access to information. Just name it, and you’ll find it on the internet. Therefore, the need and demand for websites is ever-increasing. There are also many web design companies and web designers helping people develop websites of their liking.
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The fact that online visitors have become technologically savvy has made it even more essential to cater to your niche audience when you develop a website. Regardless of whether you are building specific sites for kids, adults, or elderly people will determine to a great extent the success of your website, which essentially means reduced bounce rates and drawing greater digital footfall.
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