When designing the homepage for a business or organization's website, the designer must remember the basic principles of website design. The website is the product or service's "front window." It must present the business's main message clearly and succinctly so that the site visitor will be able and motivated to enter the site so that he can continue investigating.

So you've taken the plunge and started your own business. How scared are you? You're probably most concerned about the financial aspect. Will you meet your planned budget? If you're starting out you may not have much capital to fall back on. This makes it difficult to grow your business as fast as you want.

Web design is an ever-changing field, but some trends come and turn the Internet on its head – particularly in the user interface department. Some emerging trends in 2017 may prove to be transformational for the industry and will continue into 2018.

Your users have seen your page, your products or services and everything in between. So, what now? Yes, content creation is only the start. You need to convince users to "Buy Now," "Click Here" or "Download" for them to convert.

Minimalism is a timeless concept. With roots dating back to the beginning of the 20th century, this refined style won the hearts of many designer throughout the centuries, through industries. And its popularity is only expected to grow.

Technology keeps advancing in today’s world of web design tools. There are company’s releasing new tools every month to assist designers in an ever evolving online landscape. As the lines between developer and designer continue to be blurred, the tools of the trade are changing as well.

Nowadays, people have stopped buying services or products – it is the brand that sells. With the increase in the rate of competition in the corporate world, creating a successful business is pegged on the robustness of your brand.

You’ve spent time and energy building the perfect website for your company. The site is working smoothly, pages are loading fast and without any problems, and it’s very user-friendly.

Often, a website is a key part of any business and is a mightily powerful tool for any company. However, you can be forgiven for thinking launching an effective website will be a costly process. That is far from the case and with the correct knowledge and planning, it’d actually possible to build a website on a budget.

What’s the one tool in your arsenal that pushes customers over the edge? It gives them that final shove, so to speak, to move forward and purchase a product, subscribe or share information. The answer is your call to action, or CTA.